Ninety percent of the Boomers who plan to move will move to traditional, all-age housing communities. Still, the positioning, lifestyle and product provided by the community will be most successful if it is customer centric and targeted to appeal to specific market sectors as opposed to trying to be all things to all people. This session will explore the many faces and housing preferences of 55+ consumers. Who are they and what to do they want?…
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The Bipartisan Policy Center’s (BPC) Housing Commission aims to reform the nation’s housing policy by crafting a package of realistic and actionable policy recommendations that respond to both the near-term and long-term challenges facing the housing sector. After more than a year of work, the Commission released the much-anticipated recommendations in February 2013. The opening general session will feature a lively discussion among three of commissioners about their recommendations and what they mean for the future of housing policy in the United States….
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