Developing Community Connections in a Virtual World – a social media ‘how-to’ for public officials

As social networking continues to gain popularity and businesses refine the medium as a marketing and public outreach tool, public agencies and public officials are also learning how to harness this resource to transcend the traditional tools of community planning and decision-making.

The ULI Rose Center for Public Leadership is pleased to provide a two-part series about how social media is giving public entities the gift of being able to converse directly with their audiences and how to use these communication streams for strategic community outreach and citizen engagement.

Please join us for the following events:

Social Media 101: creating good habits to support public partnership and engagement
An introduction for personal, professional, and public agency use of social media outlets. Includes key concepts for developing online profiles and connecting with virtual constituencies.

Social Media 102: leveraging social networking and media outlets to improve communities and policymaking
A tutorial on how to employ your online network to catalyze community engagement in building livable cities.

Speakers: 

Jess Zimbabwe
Executive Director, ULI Rose Center for Public Leadership

Julia Klaiber
Director of External Affairs, CEOs for Cities

Who should attend: local government public officials- elected or appointed officials, transportation or planning department directors and staff, and other public agency members. This webinar was developed for any public or non-profit agency professional interested in developing a stronger online presence.

ULI Rose Center webinars are aimed to expand the delivery of information about real estate development and finance, land use concepts, and best practices to land use planners, local government officials, nonprofit leaders and other public ULI members to support creation of sustainable programs and effective policies for land use and development in their communities.