Past Conferences

Developing Resort, Second Home, and Golf Course Communities

March 14-15, 2007
Tampa Convention Center
333 S. Franklin Street 
Tampa, Florida 33602 

Speakers

Program

Attendee List

List of Attendees (PDF)

ULI Corporate Partners

Conference Sponsors

Conference Overview

This new conference will bring together experts to explore all areas of resort development feasibility and market potential, approvals, environmental issues, design trends, amenities, marketing management, and exit strategies. Products will include hotels, fractional ownerships, second homes, and everything in between. Golf still remains one of the most ubiquitous features of resort and second home communities. It also remains developmentally and operationally one of the most complex and expensive amenities to integrate into development. Proper design, positioning, management, and exit are crucial to creating an amenity package that creates value.

This year’s conference will explore in depth the myriad changes taking place in the fast-changing resort industry. Leading experts from the golf and resort development industries will address changes and best practices in all aspects of resort development. You will learn how to position your resort to meet market demands, and how to create a cost-effective amenity package.

What You Will Learn

• What’s hot in resort development and what’s not.
• Consumer demographic and economic trends in resort and second home development.
• Strategies for generating resort revenue year round.
• Emerging trends in resort community amenities.
• What amenities work for your market and resort type.
• Matching the golf course to the development: Understanding your golf market.
• Latest trends in club structures.
• This event also features an optional tour of Lakewood Ranch, a 7,000 acre resort community.

Who Should Attend

Hotel and resort community developers and owners; golf and resort developers and owners; consulting professionals; planning and design professionals; public officials; and others interested in golf and resort development.

Conference Chair

Keith Morrow
Senior Vice President, Director of Landscape Architecture
WilsonMiller, Inc.
Naples, Florida

Morrow, the director of landscape architecture and senior vice president of WilsonMiller, offers an impressive background of nearly 25 years managing large-scale projects; including planned communities, new towns, hotels, and resort developments throughout the United States, Europe, the Caribbean, Latin America, and the South Pacific. Formerly a principal with EDSA and Walt Disney World Imagineering, his clients have ranged from PGA of America, the Tournament Players Club, The Ritz Carlton Hotel Company, Four Seasons, St. Regis, Hyatt, Marriott, WCI, Coyote Springs, and The Kauri Cliffs Collection.

Morrow joined WilsonMiller Design in 1999, where he was tasked with developing a full-service international boutique design practice within an established interdisciplinary company. His practice has grown to nearly 50 landscape architects located throughout Florida and Nevada.

Conference Program

Wednesday, March 14, 2007

8:00 a.m.-5:30 p.m.
ULI registration desk and bookstore open.

8:30 a.m. – 8:45 a.m.
Welcome/Opening Remarks

Keith Morrow
Senior Vice President, Director of Landscape Architecture
WilsonMiller, Inc.
Naples, Florida

8:45 a.m. – 10:15 a.m.
Opening Plenary Session

What's in Store for the Industry: Resort and Second Home Markets, Products, and Trends

Mark Enderle
President
Traditions Management, LLC
Chattanooga, Tennessee

Harry H. Frampton
Managing Partner
East West Partners-Western Division
Beaver Creek, Colorado

Bobby Ginn
President
Ginn Development Company
Palm Coast, Florida

Gadi Kaufmann
Managing Director, CEO
Robert Charles Lesser & Co., LLC
Bethesda, Maryland

Stephen H. Mudge
Executive Vice President, Mixed-Use Development
Marriott International, Inc.
Washington, D.C.

Gary Sandor
Partner
Reed Development
Hilton Head Island, South Carolina

The program will open with a high-level conversation with leaders of the industry presenting a macro view of where the resort business is headed. Our expert panel will share what is working for them today, what trends they see for the future, and how they make the most of the challenges and opportunities that are on the horizon.

10:15 – 10:30 a.m.
Break

10:30 a.m. – 12:00 noon
Concurrent Sessions

I. Market Analysis: What it Lacks in Sex Appeal it Makes Up for in $$$s

Steve Fanning
Principal
Fanning & Associates
Denton, Texas

James Koppenhaver
President
Pellucid Corporation
Buffalo Grove, Illinois

Stuart Lindsay
Principal
Edgehill Consulting
Mequon, Wisconsin

Market analysis in golf has lagged behind most other industries in approach and sophistication. The result in many cases has been early-stage financial failures. Hear why the only person who really knows your competitive set is your customer. Learn strategies for figuring out the consumer base versus the population.

II. Create Meaningful Experiences and Lifelong Memories

Todd Hill
Principal, Vice President
EDAW, Inc.
Atlanta, Georgia

Paul Milana
Partner
Cooper, Robertson & Partners
New York, New York

Manuel Torres
Managing Director
Kiana Resorts Playa Dominical
San Francisco, California

Jeanne Welsh
Senior Vice President
Permar Inc
Charleston, South Carolina

Travelers are seeking real places set within pristine environments that offer unparalleled beauty. They seek an immersive experience with meaningful interaction with the local culture, opportunities to learn about the natural environment, and the chance to gain an appreciation for what makes a place special. Learn what it takes to create these wonderful places.

12:00 noon – 1:30 p.m.
Networking Luncheon

1:30 p.m. – 3:00 p.m.
Plenary Session

Premium Blend: Which Amenities are the Best Value Proposition?

Gerald Engle
Founding Principal
The Atira Group
Edwards, Colorado

Tom Morgan
Vice President, General Manager
St. Joe Company
Panama City Beach, Florida

Gary Sandor
Partner
Reed Development
Hilton Head Island, South Carolina

Susan Watts
Senior Vice President, Development
The Bonita Bay Group
BonitaSprings, Florida

Golf, water, open space, wetlands, woodlands? It’s a new era in resort and second home community development. In this new era, developers are exploring a new and wider range of amenities to support lot premiums. How do developers decide which amenities will bring the highest value to their lot sales? How do they determine which amenities will have the greatest impact on their target markets? Join this panel of experts to hear how different developers came to their decisions and what they learned from their experience.

3:00 p.m.- 3:30 p.m.
Break

3:30 p.m. – 5:00 p.m.
Concurrent Sessions

I. It Takes a Village: Best Practices in Golf Course Development.

Tripp Davis
President
Tripp Davis & Associates
Norman, Oklahoma

Henry Delozier
Vice President, Golf
Pulte Homes
Scottsdale, Arizona

Dwight DeMay
Principal
Hart Howerton
Cambridge, Massachusetts

Tim Schantz
EVP, Acquisition and Development
Troon Golf
Scottsdale, Arizona

While the potential benefits of a golf course development are well-documented, golf development and operation is a highly complex and multidisciplinary endeavor that has confounded many developers. We will take you through the golf course development cycle and identify the critical areas where mistakes are most often made and address best practices for avoiding these bumps in the road.

II. Stop Selling Bricks and Sticks

Ralph Bowden
President
Ralph Stewart Bowden, Inc.
Earlysville, Virginia

Walter Frame
Operations Manager
Spruce Peak Realty, LLC / AIG
Stowe, Vermont

David Miles
President
Milesbrand, Inc.
Denver, Colorado

Heidi Voss
President
Bauer Voss Consulting, Inc.
Galena, Ohio

Join us for this dynamic presentation on creating the club lifestyle in all residential and resort communities. Learn the latest hot buttons for your buyers and how to train your sales team to sell an exciting and inclusive club atmosphere versus selling another upgrade for the kitchen. Determine your niche in the resort club and discover new techniques for attracting motivated buyers.

5:00 p.m. – 6:15 p.m.
Networking reception

Thursday, March 15, 2007

8:00 a.m. – 12:45 p.m.
ULI registration desk and bookstore open.

8:45 a.m. – 10:15 a.m.
Concurrent Sessions

I. Villages and Main Streets: the New Resort Amenities

Lorne Bassel
Executive Vice President
Intrawest
Montreal, Canada

Leighton Collis
Founder and Managing Partner
Liquid Advertising
Boston, Massachusetts

Joshua Kayne
Residential Director of Marketing
AIG Baker Development
Orange Beach, Alabama

Tim Welbes
President
The Woodlands Development Company
The Woodlands, Texas

After swimming, skiing, surfing, sunning, what do resort dwellers want? Shopping! That’s why town centers are the hottest new resort amenity. These themed villages are a focal point for socializing, shopping, dining, and nightlife and a profit generator for the resort developer. Learn how to create a destination within your destination. Expert panelists from top development firms will discuss these issues.

II. All Grown Up: Fractionals, Timeshares, and Interval Ownership

Paul Courtnell, Jr.
Senior Partner
Gunster Yoakley & Stewart, P.A./The Leisure and Resorts Group
West Palm Beach, Florida

Bradley Handler
Co-Founder and Vice Chair
Exclusive Resorts
Denver, Colorado

Lani Kane-Hanan
SVP, Feasibility and Business Planning
Marriott Vacation Club International
Orlando, Florida

Andrew Robins
Member
Proskauer Rose, LLP
Boca Raton, Florida

The second home market has exploded with a proliferation of new product types and ownership structures. Condominium hotels are emerging, fractional ownership has gone mainstream, and destination clubs are the hot new vacation experience. This session will introduce the players, explain the different product types, and identify the target markets for each product type. Learn what’s new and what’s working in the second home marketplace.

10:15 a.m. - 10:30 a.m.
Break

10:30 a.m. – 12:00 noon.
Plenary Session

Ask the Experts: The Future of Golf in Resort and Second Home Communities

Gerald Engle
Founding Principal
The Atira Group
Edwards, Colorado

W. Stewart Gibbons
Vice President and General Manager
Terrabrook
Tampa, Florida

Doug Hellman
Director, Business Development
Kemper Sports Management
Northbrook, Illinois

Mike Horst
Senior Vice President, District Councils
ULI-the Urban Land Institute
Washington, D.C.

Randy Lyon
President
Xentury City Development Company, LC
Orlando, Florida

Vicki Martz
Vice President/Sr.Golf Course Architect
Arnold Palmer Design Co.
Jacksonville, Florida

Keith Morrow
Senior Vice President, Principal
WilsonMiller, Inc.
Naples, Florida

This highly interactive session will bring together a multidisciplinary panel from previous sessions to discuss the changing role of golf in resort and second home developments. After a brief introduction from each panelist, the floor will be open to the audience for questions and comments.

12:00 noon
Conference Program Ends

12:30 p.m. – 5:00 p.m.
Optional Tour

In conjunction with this year’s conference, ULI has organized an optional tour of one of Florida’s best golf/resort developments. While touring the project, you will meet those intimately involved in the development, who will share information about the project’s history, financing, marketing plans, and much more.

Lakewood Ranch

Award-winning Lakewood Ranch is a 7,000 acre master-planned community encompassing all aspects of residential and commercial development. A series of residential villages, offering a variety of lifestyles from townhomes to estate living, share dramatic landscapes with forest and wetland preserves and hundreds of species of native wildlife. Three Arnold Palmer golf courses (that rank among the best in Florida), a top notch athletic center, nature preserves, shopping, dining, hotels, and more make Lakewood Ranch a superior community. Also onsite is the Ritz Carlton Club Sarasota, a new concept providing a country club amenity to an offsite hotel.

An additional fee applies. See registration form for details. Tours are limited to 75 registrants and include a box lunch. You must be registered for the conference in order to participate with the tour.

The Next Best Thing to Being There!

This conference is available on audio CDs and downloadable multimedia.

Order the complete conference on CD for $199; or the multimedia audio and PowerPoint Presentations, for $199. Order online and receive free shipping when you order CD recordings of this ULI conference. Use promocode 027-6.

CALL: PlaybackNow at 800-241-7785
ONLINE: www.iPlaybackULI.com