Speakers
Steve Adelson
Partner
Discovery Land Company
Scottsdale, Arizona
Don Baarman
Senior Vice President, Development
Marriott Vacation Club International
Orlando Florida
Mary Borgia
President
The Borgia Company
Newport Beach, California
Leighton Collis
Chief Executive Officer
Liquid Advertising
Boston, Massachusetts
Greg Cory
Senior Vice President
Economics Research Associates
San Francisco, California
Adam Ducker
Senior Principal
RCLCO / Robert Charles Lessor & Co
Bethesda, Maryland
Chris Dunn
Principal
EDAW, Inc.
Denver, Colorado
Ron Garl
President
Ron Garl Golf Design
Lakeland, Florida
V.R. Pete Halter
Chairman
The Halter Companies
Atlanta Georgia
John Hempelmann
Chairman
Cairncross & Hempelmann, P.S.
Seattle, Washington
Dennis Hillier
Shareholder, Real Estate
Greenberg Traurig, LLP
Boca Raton, Florida
Michael Horst
Senior Vice President, District Councils
ULI-the Urban Land Institute
Washington,
DC
Gadi Kaufmann
Managing Director, Chief Executive Officer
RCLCO / Robert Charles Lessor & Co
Bethesda, Maryland
Gary Lake
Executive Vice President, Finance and Development
Gencom Group
Miami Florida
Ed Linquist
Associate Principal
EDSA
Orlando, Florida
Charles I. Madison
Partner
East West Partners
Avon Colorado
Steve Mudge
Executive Vice President, Mixed-Use Development
Marriott International, Inc.
Washington, DC
Rick Norton
President
Norton Consulting
Palm Beach Gardens, Florida
Debbie Orshefsky
Shareholder
Greenberg Traurig, LLP
Fort Lauderdale, Florida
Laurence Pelosi
Executive Director, Acquisitions
Morgan Stanley
San Francisco, California
Patrick Phillips
President
Economics Research Associates
Washington, D.C.
Gary Raymond
Managing Director
Starwood Development
Scottsdale, Arizona
Tony Salazar
President, West Coast Division
McCormack Baron Salazar
Los Angeles, California
John Sather
Partner
Swaback Partners, Pllc
Scottsdale, Arizona
A. James Tinson
Principal & Chief Executive Officer
Hart Howerton
New York, New York
Mark Ward
Senior Director
Marriott Vacation Club International
Richard Warnick
Principal
Warnick & Company, LLC
Scottsdale, Arizona
Program
Monday, February 25, 2008
8:00 a.m.-5:30 p.m.
ULI registration desk and bookstore open.
8:15 a.m. – 8:30 a.m.
Welcome/Opening Remarks
Gadi Kaufmann
Managing Director/Chief Executive Officer
RCLCO/Robert Charles Lesser & Co., LLC
Bethesda, Maryland
8:30 a.m. – 10:00 a.m.
Opening Plenary Session
What's Happening, What’s Ahead: The Short- and Long-Term Outlook for the Resort Industry
How will current economic conditions affect the resort development industry? What strategies are owners and developers undertaking to deal with the current market? What are the fundamental long-term impacts that ongoing demographic and economic changes will have on the resort industry both in the U.S. and abroad? This panel of top resort developers and advisers will give you their answers to these questions and more.
10:00 – 10:30 a.m.
Networking Break
10:30 a.m. – 12:00 noon
Plenary Session
Best Ideas: State-of-the-Art in Resort and Second Home Planning and Design from Around the World
A panel of premier designers and planners share their favorite projects and discuss emerging trends in planning and design of resort and second home communities from around the world.
12:00 noon – 1:45 p.m.
Luncheon with Keynote Speaker
Featuring
Frank Luntz
Author,“Words that Work: It’s Not What You Say, It’s What People Hear”
Pollster and Communications Professional
1:30 p.m. – 2:00 p.m.
Networking Break
2:00 p.m. – 3:30 p.m.
Concurrent Sessions
I. A Different Perspective: Resort Development and Positioning from the Hospitality Side
Hospitality is a major component of many resort developments. But, how much do resort developers really understand about this industry? Correctly positioning real estate product, amenities, and hospitality components is crucial to properly position a project for success. This panel of experienced developers and hospitality executives will help you understand the role that hospitality plays in resort development. After this session, you will know the questions you need to answer before planning your next project.
II. International Resort Development: Latin America and the Caribbean
As the resort industry continues to evolve into a global marketplace, it’s more important than ever to know what’s happening in other parts of the world. Take this opportunity to study projects in
Latin American and Caribbean markets and find out what new designs, amenities, and strategies are working there.
III. Making Resort Golf Work
This session will provide insights into how to maximize the return on the investment in the golf course and club facilities and how these amenities can be justified in the current challenging economic environment from both sales and operational perspectives. Golf remains an important, but relatively costly amenity for second home communities and residential resort developments. Success requires proper planning and execution. Key considerations include the playability & maintainability of the course, the functionality of the clubhouse, the general set of recreational and club amenities that today’s consumers are demanding and the appropriate business structure to enhance the profitability of the facility.
3:30 p.m. – 4:00 p.m.
Networking Break
4:00 p.m. – 5:30 p.m.
Concurrent Sessions
I. Club Structures: How Clubs are Changing to Meet Today’s Market
In today’s mobile society, consumers are demanding more innovative club memberships. The one-size-fits-all clubs of the past are being replaced with more flexible and consumer-friendly programs that address today’s modern family. Hear how clubs are meeting these new challenges and learn what’s working and what’s not.
II. The Broader Resort Market: What is it and what is being developed?
A great deal of attention is often paid to the very high end of the resort market. But opportunities are not limited to this segment. How are developers addressing the larger resort market? This panel will help you identify this market and showcase projects that are striving to bring the resort experience to a larger consumer segment.
5:30 p.m. – 7:00 p.m.
Networking Reception
Tuesday, February 26, 2008
8:00 a.m. – 12:45 p.m.
ULI registration desk and bookstore open.
8:30 a.m. – 10:00 a.m.
Concurrent Sessions
I. Amenities of the Future: What’s Hot Today and What’s Coming Tomorrow
Design of resorts and their amenities has become the differentiator between good and great destinations. Find out what's happening beyond bike trails and exercise facilities to appeal to today's resort consumer. This panel of developers, operators and designers, working on properties from Colorado to Dubai, Costa Rica to Bali, will share what high end resorts are planning today and what they expect to see in the future. This panel will look at what are today's hottest amenities and give a peak into the future to see what's coming next.
II. Myths and Facts: The Truth About Vacation Ownership in Resort Communities
To successfully address a given market it’s crucial that the right product mix be available. New vacation ownership products have become a popular component of today’s resort market. This panel will identify what recent product innovations are working and which aren’t living up to expectations.
III. Strategies for Workforce Housing
As high-end resort developments drive up the price of adjacent land and housing, providing affordable housing for local service providers and resort employees becomes a challenge. This panel will address how developers and communities are working to overcome this affordability gap.
10:00 a.m. – 10:30 a.m.
Networking Break
10:30 a.m. – 12:00 noon.
Closing Plenary Session
Sales and Marketing in Today’s Market: New Strategies for a New Buyer
Marketing and sales now top every developer’s agenda. If you’re actively selling this year, the challenges loom heavily ahead: buyer paralysis, over supply and outdated lead generation. If you’re bringing a new project to market in the next year, your issues are more daunting: seemingly irrational pricing models, new product types, disappearing national builders, major new buyer demographics (Gen X, Y) and geographics (global) and rapidly evolving amenity strategies.
Without promising an easy cure-all, the sales and marketing panel will provide you with critical thinking tools and techniques to plan for the next cycle. New media promises a new source of buyers actively seeking real estate while battle-proven print defends its franchise. International clients leverage the Internet and customer intelligence to pinpoint buyers globally. Launch techniques undergo a makeover for today’s realities.
12:00 noon
Conference Program Ends
12:30 p.m. – 4:00 p.m.
Optional Tour
Kierland Commons/Westin Kierland Resort and Spa
In conjunction with this year’s conference, ULI will offer an optional tour of one of Arizona's best examples of mixed-used, resort developments. While touring the project, you will meet with members of the development team, who will share information about the project’s history, financing, marketing plans, and much more.
Kierland is a 730-acre, mixed-use development situated in the prestigious North Scottsdale Road resort corridor in Scottsdale, Arizona directly bordering northeast Phoenix. The community features Kierland Commons, a 38-acre upscale, pedestrian-friendly, mixed use village, the 735 room Westin Kierland Resort and Spa, a 27-hole resort-style championship course, 470 single family homes, 78 town homes, 300 condominiums, over 2 million square feet of class A office and approximately 1 million square feet of retail along with upscale residential lofts. Two new luxury condominium towers are currently under construction: the Landmark at Kierland and the Plaza Lofts at Kierland. Other amenities include a 3-mile hike-and-bike trail linking residential, schools, retail and recreation, landscaped parks and open space, including a Central Plaza showcasing a richly landscaped, comfortable gathering place, surrounded by nationally renowned boutique retailers and recognized fine dining establishments, located at the heart of the community. Initial planning of Kierland began in 1991, with construction starting in 1993. By September of 1999, stores began to populate the Commons, with all stores opening by 2005.
Some of the Kierland Commons’ distinguished accolades include its naming to the list of 18 All-time Greatest Architectural Achievements in Arizona in 2008, a list which includes Frank Lloyd Wright’s Taliesin West and the Hoover Dam, by the Arizona Chapter of the American Institute of Architects, as well as Best New Golf Course, by Golf Digest in 1996.
DEVELOPMENT TEAM: HERBERGER INTERESTS (SCOTTSDALE/PHOENIX) & WOODBINE DEVELOPMENT CORPORATION
An additional fee applies. Tours are limited to 75 registrants and include a box lunch. You must be registered for the conference in order to participate with the tour.
About ULI
The mission of the Urban Land Institute is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide.
We are committed to: Bringing together leaders from across the fields of real estate and land use policy to exchange best practices and serve community needs; fostering collaboration within and beyond ULI’s membership through mentoring, dialogue, and problem solving; exploring issues of urbanization, conservation, regeneration, land use policies and design practices that respect the uniqueness of both built and natural environments; sharing knowledge through education, applied research, publishing, and electronic media; and, sustaining a diverse global network of local practice and advisory efforts that address current and future challenges.
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