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Program
Tuesday, 15 August 2006
09:00--10.00
Registration/Networking Coffee Hour
10.00--10.15
Call to Order and Welcome Address by the Conference Chairman
Claudio Bernardes, Director and President, da Ingaí Incorporadora S/A, São Paulo, Brazil
10:15--11.00
Opening Keynote Session
Branding Your Product for Success
Featuring
Kevin Kelley, Principal and Cofounder, Shook Kelley, Charlotte, North Carolina, U.S.A.
Whether it is consumer products, real estate developments or capital market products and services, one of the emerging trends and imperatives of the 21st Century is to brand your product or service so that it is defined not just by its quality but also by its recognition in the marketplace. World-renowned branding expert Kevin Kelley will deliver an inspirational address detailing how you can capitalize on the hidden value of your assets through cost-effective branding resulting in increased cash flows and improved capital value. He will explain that the value in real estate is in the quality of the place and the brand recognition that imbues that place with the power to draw repeat visitation that increase rents and sales. This provocative session will have important lessons for all involved in real estate development and sales and for those capital markets products that rely on real estate assets for their products cash flows or capital value.
11:00--11:15
Break
11:15--12.30
Plenary Session
Emerging Trends in Real Estate—Across the Globe, Across South America, and Across Brazil.
While the branding of your product is essential to its success, the state of the market and the latest global, regional and local trends will also affect it. This is your chance to get an informed, birds-eye view of the future along with a strong dose of current market reality. Learn how to capitalize on these trends and take advantage of the opportunities they present.
12:30--14.00
Luncheon and Keynote Address
How do you combine an astute understanding of your product and a keen eye for the latent opportunities in emerging trends to create real estate value and wealth? Hear from one of Brazil’s market leaders as he shares his secrets of success, the lessons he has learned, and his candid views on what the future holds for the real estate asset class and real estate capital markets in Brazil.
14:00--15.15
Plenary Session
The Anatomy of the Deal – Recent Real Estate IPOs in Brazil
In his address to the 2006 ULI Latin America conference in Miami, chairman of the Board of Equity Group Investments, Samuel Zell, said that Brazilhas an emerging permanent finance industry that, in his view, provides the best risk/return ratio of any country in Latin America. There is little doubt that Brazilhas seen some very successful real estate IPOs recently (such as GAFISA S.A. IPO which opened 20 times oversubscribed) and will see more in the future. Fabio Nogueira and his panel will take you into the anatomy of some of these deals and explain just how they were conceptualized, structured, and delivered. This unique window into the emerging real estate capital market in Brazil and the opportunities it provides to both global investors eager to diversify their investment portfolio or domestic owners and investors eager to pursue new opportunities in wealth creation, promises to be one of the highlights of this conference.
15:15--16.30
Plenary Session
Integrating Mass Transit and Mixed-Use Development—Case Studies and Emerging Opportunities in São Paulo, Curitiba, and Around the Globe
With spiraling world energy costs, shrinking government budgets for road infrastructure, and an increasing desire of urban residents to live in mixed-use developments that cater to their lifestyles, work, and play this session will focus on the emerging opportunities to leverage development around mass transit. Drawing on best practice developments from around the world and within Sao Paulo and Curitiba, the panel will put to the test
ULI’s Ten Principles for Development around Transit. All
conference delegates will receive a copy of this ULI booklet, and Robert
Dunphy’s book, Developing Around Transit: Strategies and
Solutions That Work will be available for sale at the
conference.
16:30--16.45
Break
16:45 -- 17.45
Plenary Session
The NiteroiComprehensive Plan—Unlocking the Hidden Values of a City
The city of Niteroi is currently undergoing a period of rapid urban growth. This growth has created a need for a strategic approach to growth management. To satisfy this need, the Mayor of Niteroi, along with the city planner, and several outside specialty consultants, has developed a twenty-year comprehensive plan. The resulting plan provides the basis for short- and long-term private investment by identifying and prioritizing growth patterns to allow the most urgent and achievable public and private projects to begin almost immediately. The success of these projects will then help create heightened economic value within the city by increasing real estate value and the tax base and creating a sustainable economy rooted in a dynamic vision. Come hear, from the players involved, how this was achieved.
17.45–18.00
Closing Comments
Conference Chair
Claudio Bernardes, Director and President, da Ingaí Incorporadora S/A, São Paulo, Brazil
18.00--19:00
Networking Reception
Wednesday, 16 August 2006
Optional Programs
Learn with and from ULI’s Senior Resident Fellows
08:00 – 13.00
The Real Estate Financial Analysis School
ULI’s senior resident fellow finance will provide a series of lectures and structured examples at the RealEstateFinancialAnalysisSchoolto be held at Principal SECOVI’s offices in São
Paulo.
This bonus event offers you the opportunity to enhance your skills and your understanding of difficult finance strategies. The registration fee is US$120 for members and US$150 for nonmembers. (See registration form.)
08:00 – 17.00
Mobile Workshop to Curitiba, Brazil
Larry Beasley, Co-director of planning for the city of Vancouver; , Luis Fragomeni, President of the Institute for Research and Urban Planning of Curitiba; and Bob Dunphy, ULI’s senior resident fellow, transportation and infrastructure will lead a mobile workshop to Curitiba, departing by plane from Sao Paulo, spending the day studying successful development around transit in Curitiba and then returning by plane to Sao Paulo that afternoon. |