Past Conferences

ULI Europe Spring Trends Conference

Place Making: Developing Thriving, Liveable Cities

23 May 2006
Le Meridien Gallia Hotel
Milan, Italy

Hotel Information

Programme

Speakers

List of Attendees (PDF)

Corporate Partners

2006 Europe Program Sponsors

Milan Conference Sponsors

Presentations
   Wally Olins (pdf)

Press Releases

Urban Land Institute Announces Five Winners of the 2006 Awards for Excellence: Europe Competition

Five outstanding developments have been selected as the winners of the Urban Land Institute's (ULI) 2006 Awards for Excellence: Europe competition. The Awards for Excellence are widely recognized as the land use industry’s most prestigious recognition program. [read more]

Manfredi Catella
Managing Director
Hines Italia
Milan, Italy

Conference Chair’s Message

ULI Europe will bring together industry leaders from around the world to Milan for its annual trends conference 23 May 2006. At this unique event, leading developers, investors, advisers, and public officials will convene for an in-depth look at the art of place making.

This year’s conference will offer the chance to discover key trends, challenges, and opportunities faced by those who seek to create great urban environments. The agenda will include timely, substantive, and provocative discussions of such issues as:

• The principles of place making—how to create liveable, authentic, and lasting urban centres.
• The image and marketing of place.
• The practicalities of place making.
• The financial implications of place making—do well designed projects reap better financial rewards?
• The conference will also feature the announcement of the 2006 ULI Awards for Excellence winners.

With numerous opportunities to interact and network, we are confident that this conference will provide you with the necessary tools to add value to your business. We hope you will join us in Milan in May.

Kind regards,
Manfredi Catella

Conference Chair

Manfredi Catella
Mnaging Director
Hines Italia
Milan, Italy

Catella joined Hines four years ago. He is the managing director of Hines’ operations in Italy. Prior to joining Hines, he was working as director and board member of J.P. Morgan Fleming Asset Management. He has also worked in investments for the Caisse Centrale des Banques Populares, the Hong Kong Shangai Banking Corporation in Paris and Heitman in Chicago.

Conference Overview

Great cities celebrate people, with walkable streets, welcoming public spaces and lively neighbourhoods. They thrive socially and economically because both public and private leadership understand the essence of place making. This conference will examine how great places are created—the art of shaping inviting, dynamic, and attractive cities. It will explore how to best leverage physical assets, people, and heritage to create cities that act as powerful magnets for people, jobs, and investment.

Discover the economic and social forces behind this trend; how specific projects are developed, and the innovative strategies used by the public and private sectors to fund and implement them. We will examine the best practices and lessons learned from recently completed projects and how they became catalysts for development and investment.

What You Will Learn

• How to create project identity and a sense of place.
• Methods of place making that stimulate regeneration.
• Hands-on advice and case studies from experienced developers and investors.
• The financial implications of place making.

Who Should Attend

Mixed-use property developers; master-planned community developers; shopping and entertainment center developers; local government officials and planners; transit officials and planners; redevelopment officials; architects and urban designers; smart growth and new urbanist advocates; apartment developers; office and hotel developers; REIT executives; real estate market and business consultants; investment bankers; commercial bankers; institutional investors and advisers; real estate brokers; and real estate lenders.

Keynote Speaker

Gabriele Albertini
Mayor, City of Milan
Milan, Italy

In 1997, Albertini was elected Mayor of Milan, at the head of the coalition “Polo delle Libertà” (centre-right). He has focused his attention on traffic and mobility, safety, environmental and social services issues—all of great concern to his fellow-citizens. Albertini was re-elected Mayor in 1994. Along with several other leaders of European cities—Frankfurt, Birmingham, Lyon, Barcelona—Albertini is presently engaged in the active exchange of know-how and best practices. He also currently serves on the European Parliament as vice-chairman of the Delegation for Relations with the NATO Parliamentary Assembly; member of the Committee on Transport and Tourism; substitute in the Committee on Industry, Research and Energy and substitute in the Delegation for relations with the United States.

Programme

MONDAY 22 May 2006

1100 - 1830
Council Meetings (open to council members only)

• ULI Europe Office and Mixed Use Council
• ULI Europe Resort Development Council
• ULI Europe Retail & Entertainment Council
• ULI Europe Urban Renewal Council
• ULI Europe Sustainability Council

2000 - 2230
Council Dinner (by invitation only)

Palazzo Visconti, Via Cino del Duca (Piazza S. Babila), 20122, Milan, Italy. Transport to be provided from/to hotel.

TUESDAY 23 May 2006

0730 - 0900
ULI Europe Steering Committee Meeting (by invitation only)

0800 - 1800
Registration and ULI Bookstore

0800 - 0900
Young Leaders Breakfast

Connect with fellow ULI Young Leaders (members aged under 35) and ULI Leadership at this informal breakfast. Take advantage of this opportunity to meet, socialise, and talk business with the younger members of ULI.

0930 - 0940
Conference Welcome and Introductions
Manfredi Catella, Conference Co-Chair

0940 - 1000
Keynote Address
Featuring Gabriele Albertini
Mayor, City of Milan
Milan, Italy

Albertini, since his election as Mayor in 1997, has spearheaded the rebirth of the city of Milan. His work has focused on the issues of improving infrastructure, mobility, safety, environment and social services within the city. Under his leadership, the development of the Fiera Milan, the city’s exhibition and trade fair complex was completed and Milan has become one of the major financial and business centres in Europe. Albertini will share his insights in to this fascinating city and how place, community and design have featured in its rejuvenation.

1000 - 1130
The Principles of Place Making: How to Create Liveable, Authentic, and Lasting Urban Centres

The creation of city centres that feel authentic to the location—and that are viewed by the surrounding community as such—is a challenging task that involves the right mix of public and private uses, well-designed public spaces, appropriate architecture, suitable materials, and a host of other intangibles. What are the key factors that create project identity and a sense of place? What role do public spaces and civic uses play in creating authenticity and individuality? Using examples of best practices, these and other issues will be discussed in this provocative opening session.

1130 - 1200
Break

1200 - 1315
The Image and Marketing of Place

How important is marketing, communications and brand creation in the real estate industry? Does good design speak for itself or do you need glossy advertisements and tempting incentives for financiers, investors, and the general public to sit up and take notice? In a world of increasing competition, clever marketing and communications could be the key to success. Learn the tricks of the trade from this panel of leading experts. Wally Olins of Saffron Brand Consultants will share his insights on and experiences in the branding and marketing of places, cities, and countries using examples of best practices from around the world. He will then lead a debate with fellow market experts and field questions from the audience on this key subject

1315 - 1445
Luncheon

1445 - 1530
Presentation of the 2006 ULI Europe Awards for Excellence

One of the Urban Land Institute’s guiding principles is that the achievement of excellence in land use practice should be recognised and rewarded. ULI has been recognising development projects in both the public and private sectors since 1979. With each award, the public becomes more keenly aware of the benefits of superior planning, design, and development, a goal of both the Institute and the development industry. Join us as we present the winners of the 2006 ULI Europe Awards for Excellence.

1515 - 1630
Lessons Learned - An Italian Development Tour

This case study session will explore the practicalities of using the principles of place making in development projects on both a macro and micro scale. Using examples from across Italy, leading developers and city representatives will divulge hands-on advice, best practices and lessons learned.

1630 - 1700
Break

1700 - 1800
The Place Making Premium: Is Good Design Good Business?

Where is the money in place making? Do well designed projects enjoy better financial rewards? Can the principles of place making be used to not only enhance the aesthetics and practicality of a project but also its bottom line? A panel of leading developers and financiers will debate the importance of and the economic benefits resulting from high-quality design and whether these projects are more attractive to the investor.

1800 - 1930
Networking Reception

Richard Rosan
President
ULI–the Urban Land Institute
Washington, D.C., USA

About ULI–the Urban Land Institute

ULI–the Urban Land Institute is the preeminent, multidisciplinary real estate organisation that facilitates the open exchange of ideas, information, and experience among industry leaders and policy makers dedicated to creating better places.

ULI sponsors education programmes and forums to encourage the open, global exchange of ideas and sharing of experience; initiates research that anticipates emerging land use trends and issues and proposes creative solutions based on that research; provides advisory services; and publishes a wide variety of materials to disseminate information on land use and development.

Established in 1936, the Institute now has more than 30,000 members worldwide, in over 88 countries, representing every area of the real estate industry, including: developers, owners, investors, lenders, builders, architects, planners, lawyers, analysts, academics, public officials, young leaders, and students.

William Kistler
President
ULI Europe
ULI–the Urban Land Institute
London, United Kingdom

About ULI Europe

ULI Europe is committed to bringing ULI and its timely and informative programmes to all segments of the development community in Europe. ULI Europe relies heavily on the experiences of its more than 1,800 members, who reflect the full range of disciplines that define the land use and development field.

ULI Europe hosts council meetings, conferences, and workshops throughout Europe and publishes a quarterly magazine, Urban Land Europe.

Related ULI Offerings

Urban Land Institute Award Winning Projects 2005

David Takesuye

Lavishly illustrated, this book profiles more than 35 top commercial and residential projects throughout the world. Each project includes photos, the development story, project data, and is a winner or finalist for the prestigious ULI Award for Excellence. The annual prize is based on financial viability, the resourceful use of land, design, relevance to contemporary issues, and sensitivity to the community and the environment.

Order online at www.bookstore.uli.org or call 800-321-5011 (inside the U.S.); +1-410-626-7505 (outside the U.S.).

Emerging Trends in Real Estate Europe: 2006

ULI–the Urban Land Institute and PricewaterhouseCoopers
What are the best bets for real estate investment and development in 2006? Based on personal interviews with and surveys from more than 200 of the most influential leaders in the real estate industry, this forecast will give you the heads-up on where to invest, what to develop, which markets are hot, and how the economy and trends in capital flows will affect real estate.

Order online at www.bookstore.uli.org or call 800-321-5011 (inside the U.S.); +1-410-626-7505 (outside the U.S.).